1. Free Analysis of Current Online Marketing & Website
We will review your current website and marketing strategy to evaluate their effectiveness. A significant number of advertising venues offer very little return and many websites are poorly designed with little or no optimization. We will go over this with you and explain your options.
(This package includes 10% off any needed website design services which are quoted separately.)
2. Search Engine Optimization
Purpose/Benefit:
SEO increases visibility on search engines. Adding appropriate tags and keywords to your site content and code increases Google’s ability to appropriately rank your site when a user searches for your products/services. This also includes Local or Regional Targeting.
3. Rate & Review Listing Exposure
Purpose/Benefit:
Google & Yelp offer “rate & review” listings and are two important ways to quickly generate increased visibility and credibility. The more good reviews you receive, the more exposure and traffic you can get. Many of our clients experience solid leads from this within the first 3 months.
We create your listings with targeted key words help you to nudge your friends and associates to add their positive reviews. This is especially effective for those in networking groups.
4. Outside Link Building
Purpose/Benefit:
The number of inbound links from other outside websites can increase your website ranking significantly in searches. We hand pick business directories that offer free links back to your site and manually enter targeted key word listings for the best search results. The benefits are better search engine rankings as well as listings in multiple venues that offer your customers more ways to find your website.
5. Social Networking Campaign Set Up & Management
Purpose/Benefit:
We set up these accounts for business purposes (it’s not the same as personal profiles) with targeted key words, and service/product pages that tell your story. Many of our clients want a way to be engaged online without having to struggle with the learning curve and time commitment of social networking. We recommend at least 6 months of service in order to generate sufficient fans and followers on Facebook and Twitter, to increase website traffic and business leads, to obtain enough marketing data for analysis and to establish a loyal following. It includes:
- Facebook: A Business Page properly set up on Facebook to gather a following of loyal fans. We create a custom Facebook presence with all the bells & whistles that are competitive and attract the right fans.
- LinkedIn: Set up of LinkedIn account with targeted key works and information that gets your business more readily found.
- Twitter: Set up your business Twitter account to target the optimum audience and attract the desired followers.
- Customized, regular updates that engage and increase Facebook and Twitter fans and followers.
- Response to new visitors and tracking of Fan/Follower count monthly.
- Announcement of any discounts or coupons offered in a timely way.
- Encourage Fans & Followers to contact you, use your services & spread the word about your business.
6. Ongoing Phone Support (available 10:00 am to 5:00 pm, M-F)
As a monthly client, we offer a 1/2 hour marketing consultation via phone each month. Many clients find this very valuable - both money & time saving.
- Advice on email marketing campaign.
- Advice on paid advertising campaigns with Google, Yahoo, MSN.
- Advice on website redesign or updating needs.
- Advice on articles, press release and video marketing.
- Analysis of current online marketing or offers from web sales pitches.
- Ask us about favorite blogging sites or widgets or other web tech.
